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Embedded Wallets: Coordinating Money, Identity, and Agents

September 10, 2025
Embedded Wallets: Coordinating Money, Identity, and Agents< Blog
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Research

Posted by
Robert Le
Robert Le

Research

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Wallets are evolving far beyond simple key storage. In Web3, the “wallet” is no longer just a container for assets, but the entry point that authenticates users, manages identity, and coordinates access to digital applications. Embedded wallets are now reshaping how people interact with crypto by making these functions seamless, app-native, and nearly invisible, closing the gap between Web2 and Web3 experiences.

This report explores how embedded wallets fold cryptographic complexity into familiar flows, such as single sign-on, while enabling programmable accounts that can automate transactions, enforce policies, and support cross-chain interactions. The result: a more intuitive Web3 experience that doesn’t compromise on user control or security.

In this report, you’ll gain a deeper understanding of the embedded wallet landscape, the technical and market forces driving adoption, and the competitive dynamics shaping this fast-growing category. From account abstraction standards like ERC-4337 and EIP-7702 to the rise of Wallet-as-a-Service (WaaS) platforms, we examine how embedded wallets are setting the stage for mainstream, institutional-grade adoption.

Key insights from the Embedded Wallets report

The shift to invisible key management: Seed phrases, network selection, and manual gas payments are being abstracted away. Embedded wallets anchor identity with passkeys, biometrics, and compliance rules — offering the UX of Web2 with the cryptographic guarantees of Web3.

Account Abstraction unlocks smart accounts: Ethereum’s ERC-4337 and the newer EIP-7702 enable programmable accounts that support batching, sponsorship of gas fees, and policy enforcement. Weekly active smart accounts have grown 4x year-over-year, surpassing 2.5M in September 2025.

A competitive but consolidating market: Dozens of startups and major incumbents are vying to provide Wallet-as-a-Service and Account Abstraction infrastructure. Stripe’s acquisition of Privy and Coinbase’s WaaS expansion underscore the growing M&A momentum in the space.

VC funding remains steady: Despite tighter capital conditions, embedded wallet providers continue to raise significant rounds — with Magic Labs ($52M), Particle Network ($40M), and Turnkey ($30M) among the notable deals this year. The funding trend highlights the category’s resilience and long-term potential.

Embedded wallets as orchestration layers: Beyond infrastructure, wallets are becoming orchestration hubs for payments, identity, and data sharing across applications. This positions them to capture not only transactional flows, but also high-margin services across commerce and finance.

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